Biography
Dasez Scott
Art director, Designer, Strategist and former Recording Artist — Thirty years moving between music, fashion, advertising, and live production.
“Imagination is everything. It is the preview of life’s coming attractions.”
Einstein, on the studio wall
After traveling the world ten times over, I've developed a distinct perspective on creative work. I don't do many things. I do one thing exceptionally well and apply it across disciplines. Fashion, tech, big pharma, hospitality, any industry any brand is a potential client. That's when I opened a Hybrid Studio.
The studio’s idea of a new kind of creative entity: part design studio, part marketing agency, part production company, with a consulting focus on branding and strategy. We prefer partners, not clients. Your success is the only score that counts.
The long way around
The 80's
The wall
Nurtured in the graffiti art scene. Hand, letterform, and the discipline of a mark that has to hold a building. The first Marketing Agency
Carnegie Mellon
The scholarship
Selected for a scholarship at Carnegie Mellon Art School — the formal eye that sat on top of the street education.
The record business
Def Jam
Wrote, produced, and performed for Russell Simmons’ Def Jam for nearly five years. A second deal with Brett Ratner’s Rat Records through Warner.
Madison Avenue
Tarlow, Ogilvy, Gotham
Fashion instinct and culture literacy into the agencies. The work learned to live in a boardroom without losing its accent.
The rack
Tommy, Calvin, Maurice Malone
Clothing design with Tommy Hilfiger, Calvin Klein, and Kangol. The line that matters: roughly $300 million in retail sales.
H4D / live
One hundred rooms
Through H4D Industries we produced more than 100 marketing events worldwide with a spectrum of musical talent. Heads 4 Dreads ( H4D ) operated as a successful global clothing brand for a decade, marketing events, tours, trade shows all running from our office in the garment district in New York City.
Now
Dasez Creative
A hybrid studio — design, marketing, production, branding, strategy. Partners, not clients. Available as Art Director.
What I actually do
Strategy
Creative thinking that maximizes your business goals and communicates your brand promise
Art direction
Communication that speaks the language of business. Your agenda, made visible.
Fashion
Garment, textile, graphic, lookbook. Design that survives manufacturing.
Identity
Marks, systems, and brand language that hold in every sector of industry.
Live
Trade shows, events, and rooms — more than a hundred of them worldwide.