Advertising

Picture

Advertising

Beauty, jewelry, and fashion stills directed for gloss without losing the person in the frame.

Role
Art Director
Client
Glam / beauty / editorial
Discipline
Fashion & beauty
BeautyJewelryEditorialCasting

Art direction here is about light, skin, and the object. Close-ups of jewelry against skin, beauty campaigns, and editorial portraits that hold a luxury register without going cold. Casting, set, and retouching sit in one conversation so the picture and the product agree.