Brand + Apparel
Bad Kitty
A full house brand — mark, illustration language, and garment graphics with a street-luxury attitude.
- Role
- Creative Director
- Client
- Bad Kitty Clothing
- Discipline
- House brand
IdentityIllustrationApparelGraphics
Bad Kitty is a character system as much as a clothing line. The wordmark, the illustrated cat, and the placement graphics on hoodies and tees were built to read at ten feet on a trade-show wall and at two feet on a chest. Illustration, type, and textile had to share a single attitude: playful, a little dangerous, never cute.