Identity
Branding
Identity, menu, and print systems for a hospitality brand that had to feel grown, not novelty.
- Role
- Brand Designer
- Client
- Cannabis Cafe and partners
- Discipline
- Hospitality & CPG
IdentityPrintHospitalityPackaging
Cannabis Cafe needed a lockup, a menu language, and print that could sit next to a wine list. Botanical drawing, a custom wordmark, and a restrained gold-on-night palette keep it in the hospitality register instead of the head-shop one.
Red Brick Brewery wanted to have a craft beer that celebrates legendary people in their respective fields. When we thought about legendary people, I thought about award winners, Oscar winners, gold medalists. We wanted the branding to represent that.