Web3
Crypto Rasta
A web3 character and identity system with reggae DNA — built to hold up as art, not just a PFP.
- Role
- Strategy
- Client
- Crypto Rastas
- Discipline
- Character & brand
Web3CharacterIdentityCulture
Crypto Rasta had to live in two worlds at once: on-chain collectible and cultural mark. The character, the wordmark, and the stage pictures were directed so the project felt like a sound-system crew that happened to mint — not a tech deck with dreads pasted on.